Mass advertising. We are constantly interrupted with sales messages. In 2013 we spent $500 billion globally on advertising. Is it working?
Bernadette Jiwa is the author of three #1 Amazon Bestsellers on marketing, Make Your Idea Matter and The Fortune Cookie Principle and her latest book Difference: The one-page method for reimagining your business and reinventing your marketing.
She is a brand story and marketing strategist working with entrepreneurs and business leaders from around the world, helping them to apply ‘difference thinking’ to their businesses so they can intentionally craft and tell brand stories that communicate their difference.
Bernadette’s blog TheStoryofTelling.com was voted the Best Australian Business Blog in 2012 and she has been described as the “female Seth Godin” of the marketing world”.
Bernadette is here to discuss the Difference and why story is so important in building your business.
“It isn’t the person with the best idea who wins; it’s the person who has the greatest understanding of what really matters to people.”
~ Bernadette Jiwa, Difference
LISTEN HERE
In this interview we discuss:
- What is the difference?
- Principles
- Learning how to see
- Focus groups
- Where does their story and your story line up?
- Numbers are the wrong metric
- Storytelling for connection and why?
- Two takeways
Mentioned in this Podcast
- Bernadette’s website
- Difference book
- The Fortune Cookie Principle book
- Make Your Idea Matter book
- Black Milk Clothing
smiling,
